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How does a price shopper see my ad when they search for a different Funeral Home?
How does a price shopper see my ad when they search for a different Funeral Home?
Gianne Li avatar
Written by Gianne Li
Updated over 6 months ago

The visibility of your ad for searches or queries related to other funeral homes can be influenced by several factors.

1. It may be related to broad keywords used in your advertising campaign.
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2.If your keywords are too general, your ad may appear under a wide range of queries, including those of your competitors.
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3.Your ad might be appearing in the search results due to a broad match strategy. In this case, Google shows your ad for queries that are semantically related to your keywords, even if they don't match exactly.

We recommend carefully setting up your list of negative keywords. This will allow you to exclude specific words or phrases related to the services of other funeral homes and make your advertising more targeted.It's also advisable to regularly analyze keyword reports and adjust targeting strategies to effectively direct your advertising to the target audience.

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