Weekly reports provide an overview of the key metrics of your advertising campaign. Here's how you can interpret the data that is provided to you:
Ad Impressions
Every time your ad appears on a search results page, Google Maps, the Google Display Network, or anywhere else on the network. Impressions are valuable because they indicate the reach of your ad campaign. While they don’t directly tell you how many people clicked on your ad or converted, they provide other insights into brand awareness, targeting effectiveness, and bidding strategy.
Clicks
Each time someone interacts with your ad by clicking on it. This click can happen on various elements of your ad such as the headline, description, call to action button, or even your phone number that’s displayed.
Conversions
Is considered a valuable action that someone takes after clicking on your ad. Conversions may include filling out a form, making a purchase, or other targeted actions.
Total Spend
The amount of money you spent on advertising over a specific period. This metric is essential for evaluating the effectiveness of your investments.
Cost Per Click (CPC)
The average cost for each click. This metric is calculated by dividing the total spend by the number of clicks and helps determine the campaign's efficiency.
Cost Per Conversion
The average cost for each conversion. This metric is calculated by dividing the total spend by the number of conversions and helps assess the cost of achieving a targeted action.
Conversion Breakout
Detailed information on specific actions users took after clicking on the ad. This may include various types of conversions you track in your campaign and helps understand which aspects of the campaign are most effective.