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Things to Consider When Purchasing a Domain
Things to Consider When Purchasing a Domain

A guide for first-time domain buyers, covering essential tips and strategies for selecting and managing domain names effectively.

Sofia Ostrova avatar
Written by Sofia Ostrova
Updated over 5 months ago

Choosing the right domain name is a crucial step in establishing your online presence. Your domain is often the first impression potential clients have of your business, making it essential to select one that accurately reflects your brand and services.
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In this guide, we'll explore key considerations and best practices for purchasing a domain that enhances your visibility and professionalism.

Things to Consider When Purchasing a Domain

  1. Relevance: The domain should reflect your business name and the services you offer.
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  2. Simplicity: Shorter domain names are easier to remember, type, and share.
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  3. Keywords: Including relevant keywords (such as cremation and burial) can improve SEO; however, relevance and simplicity should be prioritized over this.
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  4. Avoid #'s and Hyphens: These can make the domain harder to remember and appear spammy.
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  5. Future-Proofing: Think about your future plans and select a domain name that can grow with your business.

Good Examples

  • Cremations of Savannah: cremationssavannah.com

    • Note the omission of "of" to keep it simple.
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  • Simply Remembered Cremation: simplyremembered.com

    • Uses only the first two words of the business name, making it catchy and easy to remember.

Bad Examples

  • Quad City Cremations: sfjcremations.com

    • The domain doesn’t reflect the business name, which can confuse visitors and cause them to leave.
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  • Blue Ridge Memorials: dallastxcremation.com

    • Similar issue as above; the domain is misleading.
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  • Simply Cremation: simply-cremation.com

    • The hyphen makes it harder to remember, and you likely lose traffic to simplycremation.com. A better option would be simplycremationgeorgia.com, adding the service area, then setting up a redirect from simply-cremation.com.

It’s also suggested that you purchase additional domains that are similar to the one you plan to use for strategic advantages that can enhance and protect your business's online presence.

Tips for Purchasing Additional Domains

Once you have your main domain, consider purchasing additional domains to enhance and protect your online presence.

  • Consider Different Variations: Purchase misspellings or typos of the main domain to capture traffic that might otherwise be lost due to typing errors (example: Simply Cremation).
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  • Different Extensions: Purchase different extensions (.com, .net, .org) to protect your brand and prevent competitors from using them.
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  • Geographic Variants: If your business services/operates in multiple locations (e.g., cremationssavannah.com and cremationsatlanta.com).
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  • Brand Protection: Purchase domains that include common variations of your brand name to protect against cybersquatting and brand dilution.
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  • Future Growth: Think ahead and purchase domains that might be relevant for future services or products. This can save you a lot of time and money down the line.

If you purchase additional domains, you should also consider setting up redirects on each additional domain, which can be done from the domain registrar account. Redirects ensure that all additional domains point to the main website, consolidating traffic and improving SEO.

Why Purchase Additional Domains?

Purchasing additional domains offers sever strategic advantages;

  1. Protects your Brand: Prevents competitors from purchasing similar or related domains.
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  2. Capturing More Traffic: Secure common misspellings, typos, and alternatate keywords to capture more traffic.
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  3. SEO Benefits: Improve search engine rankings with keyword-rich domains and consolidate traffic through redirects.
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  4. Geographic Reach: Enhance local SEO with location-specific domains.
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  5. Marketing Campaigns: Use campaign-specific domains for easier tracking and management.
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  6. Future-Proofing: Anticipate growth and secure domains related to potential future services or products.
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  7. Enhancing Credibility: Owning various domain extensions (.com, .net, .org) lends credibility and professionalism to your business.
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  8. Simplifying Navigation: Create shortcuts or easier-to-remember URLS that redirect to specific sections of your main website.
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  9. Generating Additional Revenue: Additional domains can be monetized through selling, leasing, or parking them with ads, creating additional revenue stream for your business.
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Need More Help?

Contact our support team at [email protected]. We're here to help you make the most of your domain strategy!

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