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Using Google Tag Manager and Google Analytics
Using Google Tag Manager and Google Analytics

How can I utilize Google Tag Manager and/or Google Analytics?

Jenny Edmondson avatar
Written by Jenny Edmondson
Updated over a week ago

If you're needing to utilize Google Tag Manager or Google Analytics in your Online Arranger, look no further! See instructions below for adding codes to implement these features. Don't quite know what Google Tag Manager is? Click here for a little more information. For Google Analytics, click here.

Google Integration Entry Page

To access the Google Integration page and enter the integration codes for the Online Arranger, click on your name in the upper right corner and select Online store in the dropdown:

Scroll down on the page to Google integration. Here, you will find a section with one field in which to add your Google Analytics tracking ID and one field in which to add your Google Tag Manager tracking ID:

Finding Your Google Analytics or Google Tag Manager ID

Unsure of where to find your IDs? We've made it easy and supplied links that will direct you to where you can find your ID here. If you don't have these IDs, click here to create an account and be assigned IDs.

Clicking on our provided link will direct you to the Google support page with instructions for locating your ID.

Configuring Cross-Domain Tracking

To configure the cross-domain tracking in Analytics, we're provided a link that will direct you to the Google support page with instructions:

Once you've added your IDs, the integration should be in place for tracking data so that you can monitor traffic in your Online Arranger.

What is Google Tag Manager?

Google Tag Manager (GTM) is a tool that simplifies the process of managing tags on your website without needing to modify the code directly. Tags are snippets of code that track user interactions, such as clicks, form submissions, or page views, and send this data to third-party tools like Google Analytics, Google Ads, or Facebook Pixel.

Here's a breakdown of what Google Tag Manager does:

1. **Centralized Tag Management**: Instead of manually adding code snippets to your website's source code every time you want to track something, you can use GTM to manage all your tags from one central interface.

2. **Easy Implementation**: GTM provides a user-friendly interface where you can add, edit, and remove tags without needing extensive coding knowledge. This makes it accessible to marketers, analysts, and website owners who may not be proficient in programming.

3. **Version Control**: GTM allows you to create versions of your tag configurations, which makes it easy to roll back changes if needed. This helps ensure that your tracking remains accurate and consistent over time.

4. **Testing and Debugging**: GTM includes built-in tools for testing and debugging tags before they go live on your website. This helps catch errors early and ensures that your tracking is working correctly.

5. **Custom Triggers and Variables**: GTM allows you to define custom triggers and variables based on specific user interactions or conditions on your website. This flexibility enables you to track a wide range of events and behaviors accurately.

6. **Integration with Third-Party Tools**: GTM seamlessly integrates with various third-party tools and platforms, including Google Analytics, Google Ads, Facebook Pixel, and many others. This makes it easy to track and measure the performance of your online marketing campaigns.

Overall, Google Tag Manager simplifies the process of managing website tags, improves efficiency, and provides greater flexibility in tracking user interactions and measuring the effectiveness of your online marketing efforts.

What is Google Analytics?

Google Analytics is a web analytics service provided by Google that helps website owners track and analyze various aspects of their website's performance. Here's a breakdown of how it works:

1. **Tracking Code Installation**: To start using Google Analytics, a tracking code provided by Google needs to be added to the website's code. This code is typically placed in the header or footer section of each page on the site, but for Parting Pro, this is placed in a unique location.

2. **Data Collection**: Once the tracking code is installed, Google Analytics starts collecting data whenever someone visits the website. It tracks various interactions, such as page views, clicks, session duration, and more. This data is then sent to Google's servers for processing.

3. **Processing Data**: Google Analytics processes the incoming data and organizes it into reports. These reports provide insights into how users are interacting with the website, including where they are coming from, what devices they are using, which pages they are visiting, and how they are navigating through the site.

4. **Reporting Interface**: Website owners can access the reports through the Google Analytics dashboard, which provides a user-friendly interface for viewing and analyzing the data. The dashboard offers various reports and metrics, customizable according to the specific needs and goals of the website owner.

5. **Analysis and Insights**: With the data provided by Google Analytics, website owners can gain valuable insights into their audience, content performance, marketing efforts, and overall website effectiveness. This information can help them make informed decisions to optimize their website, improve user experience, and achieve their business objectives.

6. **Continuous Monitoring and Optimization**: Google Analytics allows website owners to continuously monitor their website's performance and track the impact of any changes or optimizations they make. By regularly analyzing the data and adjusting their strategies accordingly, they can enhance their online presence and achieve better results over time.

Overall, Google Analytics is a powerful tool that enables website owners to understand their audience, measure their website's effectiveness, and make data-driven decisions to improve their online presence and achieve their goals.

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