Negative keywords in Google advertising are terms or phrases that you exclude from your ad campaign. This helps you to:
Improve the relevance of your ads
By excluding irrelevant searches, your ads are more likely to be seen by people who are actually interested in what you have to offer. This can lead to higher click-through rates (CTRs) and conversion rates
Reduce wasted spending
You don’t want to pay for clicks from people who are never going to convert. By using negative keywords, you can avoid spending your budget on irrelevant searches.
Protect your brand
You can use negative keywords to prevent your ads from being shown for searches that contain negative terms associated with your brand.
For your funeral home agency, negative keywords can be particularly crucial. For instance, if you provide funeral organization services, you probably wouldn't want your ad to appear for queries related to "free funerals" or "home funeral services." By adding these phrases to the list of negative keywords, you can avoid spending on clicks from users uninterested in your specific type of services.
Here are some tips for using negative keywords effectively:
Start with a small list of negative keywords and add more as you go
Monitor your search terms regularly and add any new negative keywords that you find